How we’re different
We know how difficult it is to communicate what makes your company special. The Magnetic Brand workshop helps companies clear away the clutter and create an authentic brand that will communicate more effectively.
When you are able to clearly communicate your brand you connect with your customer more naturally, you know where best to apply your marketing budget, your team unites behind a common purpose, and meetings become far more productive and strategic.
We are able to do this because we blend brand strategy with behavioral neurology. In simple terms that means we understand the unconscious motivations of people and how to apply this knowledge into a meaningful brand. It may sound technical, but we make the whole process easily accessible to anyone. You can learn more about how this works in the free e-book available on this page.
In the Magnetic Brand Workshop you will be guided through a process that reveals the four components of a successful brand identity: Belief, Meaning, Belonging, and Uniqueness. These work because they are the things your customer is looking for on an unconscious level when they are deciding to buy.
You will learn:
- The aspects of your business that form the core of your brand belief (also known as a brand story) and how to articulate it clearly.
- The specific traits that your company shares with your customer that connect on an emotional level.
- How to break out from the pack and be seen as authentically unique in your marketplace.
- Take all the guesswork out of how to communicate with your customer.
- All the ways you can serve your customer in a way that your competition can’t copy.
Unlike most brand agencies, we’re not interested in keeping our secret process a secret, only giving you a final result. Our goal is to teach this process to you while working on your brand strategy together. It’s a repeatable, systematic approach that you can continue using into the future as your brand grows.