It’s been my joy to have guided hundreds of companies through the branding and product development landscape for over twenty years. I also have a passion for learning new things and with a fascination for human behavior I started studying behavioral neurology and becoming a Master of Neuro Linguistic Programming. The two experiences were separate until one day there was the quintessential ‘A-Ha!’ moment when these two worlds combined and suddenly I saw the amazing overlaps between how our brain is wired and how brands perform. It was like being a kid and seeing the answers in the back of the teacher’s book and only I knew the secret! It was great knowing the secret, but I wanted to tell everybody so I started giving talks at conferences and to private corporate audiences which I still do today. The response was tremendous and I received many inquiries to help them implement what I knew. The Magnetic Brand Workshop was born and guiding my clients through it has been an incredibly rewarding experience for both myself and the people I serve.